I'M NOT STRANGE
I'M NOT JUST NORMAL
The campaign slogan was inspired by the words of the surrealist writer
Salvador Dalí. The protagonist feels isolated from the world because of
his unconventional qualities,as he crosses the boundary between his dreams
and reality. Although we are different, We live our lives in harmony,and
the video portrays the message that our differences are not strange,
but just not normal, and that we should embrace the balance of seeking harmony
even if it's not ordinary.Experience the unconventional new collection of balanced
COOR that pursues harmony.
Not being normal was expressed as an unrealistic theme called "occult"
A harmony of meaningful vintage items and trendy elements
A vintage texture, balanced color, and silhouette offer a new mood.
Like the slogan, it's not ordinary but pursues harmony ,
Look forward to incessant the ever-changing COOR occult of.
' OCCULT BALANCE '
S/S COLLECTION ‘Occult balance’ is a collection
with a theme of ‘occult,’which means hidden or potential to interpret
the harmony of meaningful vintage items and trendy elements.
We propose a new mood with vintage textures,balanced colors
and silhouettes. Look forward to the ever-changing occult of COOR.